App Name Ideas
Name Your App
Your app name is what users see on their home screen. It needs to be short, memorable, and instantly convey value. Explore naming strategies and available domains for your next application.
App Names Ready to Buy
Inspiration that comes with domains
What Makes App Naming Different
App naming has unique constraints that website or company naming doesn't face. The most important: your name appears under a tiny icon on a crowded home screen. Character limits are real. Every letter counts.
In app stores, your name is competing for attention against hundreds of alternatives. Users scan quickly. A clear, catchy name that conveys purpose at a glance gets downloads that a confusing name misses.
Then there's the App Store Optimization (ASO) consideration. Your app name is a ranking factor. Including a keyword can help discoverability - "Headspace: Meditation" tells both users and algorithms what the app does.
But keyword stuffing doesn't work. Apple and Google penalize obviously spammy names. The best app names balance brandability with clarity - a memorable name that also hints at function.
Finally, consider that app names need to work globally. Apps spread internationally faster than most products. Check that your name doesn't have negative meanings in major markets.
Icon-Sized
Your name appears under a small icon. Shorter is almost always better for app names.
Search Optimized
App Store search matters. Names that hint at function get discovered more easily.
Globally Ready
Apps spread internationally fast. Make sure your name works across languages and cultures.
Instantly Clear
Users decide in seconds. Your name should convey value at first glance.
How Top Apps Got Their Names
Action + Object
What users do + what they interact with.
Snapchat - snap + chat
Instagram - instant + telegram
Shazam - magic word for identification
Short Real Words
Simple English words repurposed for apps.
Calm - meditation
Cash - payments (Cash App)
Bear - note-taking
Playful Invented
Made-up words that feel fun and approachable.
TikTok - clock sounds
Bumble - bee-inspired
Duolingo - duo + lingo
Brand + Function
Company name with function descriptor.
Headspace - meditation space
Mindfulness - what it teaches
Robinhood - democratic finance
App Naming Best Practices
Keep it under 12 characters if possible. Long app names get truncated on home screens and app stores. "Photography Pro Editor" becomes "Photography P..." Users never see your full name.
Test with the icon. Your name and icon work together. Design both in parallel and test how they look as a pair on an actual device screen. The combination needs to be instantly recognizable.
Say it out loud. "Download [your app name]" - how does that sound? Users will recommend your app verbally. Names that are awkward to say get recommended less.
Check the competition. Search the app stores for similar names. If there are already five apps with similar names, you'll struggle to stand out. Find something distinctive in your category.
Reserve the web domain too. Even if you're mobile-first, you'll need a website for marketing, support, and App Store links. Make sure you can get a reasonable domain to match your app name.
Consider the subtitle. Both iOS and Android allow subtitles. Use this to add keywords and clarity. Your main name can be pure brand, while the subtitle explains function.
Find Your App Name
Browse available domains that could become your app's identity. Find one that works on every screen size and secure it today.