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SaaS Naming

SaaS Name Ideas
Name Your Software

SaaS products need names that convey capability while remaining approachable. Explore naming strategies and available domains to find the perfect name for your software product.

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Naming Patterns

How SaaS Products Get Named

Successful SaaS names often follow recognizable patterns. Understanding these can guide your naming process.

Action Verbs

Names based on what the software does. Immediate clarity about function.

Zoom - video meetings

Slack - workplace communication

Buffer - social media scheduling

Abstract Concepts

Real words that evoke qualities rather than describing function directly.

Notion - ideas, thinking

Linear - efficiency, direction

Amplitude - scale, measurement

Invented Names

Made-up words that sound like they could be real. Unique and trademarkable.

Figma - design tool

Canva - graphic design

Twilio - communications API

Object/Place Names

Concrete nouns that create vivid mental images.

Stripe - payments

Segment - customer data

Lattice - HR platform

Compound Names

Two words or word parts combined into one distinctive name.

HubSpot - marketing hub

Mailchimp - email + mascot

Dropbox - drop + box

-ly/-ify Suffixes

Verbs turned into product names with SaaS-common suffixes.

Shopify - shopping + ify

Spotify - spot + ify

Grammarly - grammar + ly

Key Considerations

What Makes a Good SaaS Name

Scalable identity. SaaS products often expand beyond their initial scope. Slack started as a gaming company side project. Zoom isn't just for meetings anymore. Choose a name that can grow with your product roadmap.

Enterprise-friendly (if B2B). If you're selling to businesses, your name appears on procurement forms, vendor lists, and board presentations. Names that sound too casual or playful can create friction in enterprise sales. "Figma" works; "FunDesignz" might not.

Developer-credible (if technical). Developer tools need names that technical users respect. This often means avoiding overly cute names and embracing names that sound sophisticated or even slightly nerdy. Think Vercel, Supabase, Terraform.

Memorable for referrals. SaaS growth often depends on word-of-mouth. Your name needs to be easy to share - in Slack messages, emails, conversations. Long names, unusual spellings, and hard-to-pronounce words hurt referral potential.

SEO-distinct. Common words are hard to rank for. "Calendar" as a SaaS name means fighting for search visibility. Invented or unusual names (like Calendly) create a unique search term you can own.

Find Your SaaS Name

Browse available SaaS-appropriate domains that could become your software's identity. Find one that fits your product and secure it today.

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